Email and text marketing for portable toilet companies
Book the season before it starts.
Email your own customers, grouped by what's already in PortaPro: construction accounts before spring, event organizers before summer, septic homeowners before the fall rush.
The campaigns in the sample account on this page, placed on the calendar.
Apr 8
Spring construction kickoff: 10% off the first month
May 13
Festival season is here
Aug 18
Septic pumping reminder: beat the fall rush
Aug 27
Woollybear Festival weekend: book extra units
Oct 1
Fall schedule update for municipal partners
Scheduled, not yet sent
Dec 18
Holiday thank you
Scheduled, not yet sent
Describe it. Get a draft.
Type the goal and pick a tone, and one pass fills in the subject, preview text, headline, body, and button, under your logo. Start from one of five layouts: an announcement, an offer, a newsletter, an event with its when and where, or a customer testimonial. Add one photo if you have it; every layout looks finished without one.
Send test puts the exact email in your own inbox with [Test] on the subject. A scheduled campaign waits on the Scheduled tab, where you can edit or cancel it, and goes out within about 15 minutes of the time you set.
Audiences that keep themselves current.
Save a group once, like septic homeowners or everyone with no service in 60 days, and it is counted again when you send. The number you approve is the number who get it. Build a group from rules, all of them or any of them, and preview who matches before you save it.
- Customer type
- Commercial, construction, event, municipal, residential, property management. One type or several.
- Service history
- Days since last service, last job date, and total services. Everyone you have not serviced in 60 days is one rule.
- Money
- Total spent and outstanding balance, so the thank-you goes to your best accounts and the promotion skips the one that owes you.
- Source, tags, and relationship
- The lead source they came in from, whatever tags your office already uses, a signed agreement, portal access, or their answer to your NPS survey.
- Always skipped
- No email on file, unsubscribed, or marked Do Not Email. The skips are recorded on the campaign, and a Do Not Email customer still gets every invoice.
Questions operators ask
Can I send a campaign by text, or use the customer's name?
Not yet on either. Campaigns are email only today; texts about a customer's own service, like reminders and on-the-way texts, are a separate feature. And a campaign sends the same copy to everyone, so a name field typed into it arrives exactly as typed. To write to one customer, send an email from their record.
What address do campaigns come from, and which plan is it?
PortaPro's sending address with your company name on it, and replies go to your office email. Email campaigns come with the Growth plan, along with review requests and referrals. Admins and dispatchers use it; drivers and customers never see it.
How do I know if it worked?
Each sent campaign shows recipients, delivered, opened, clicked, and bounced, with every person counted once however often they open it. Read opens as a rough signal, since some mail apps load images on their own, and clicks as real interest.
What about customers who don't want marketing email?
Every campaign carries an unsubscribe link that you cannot remove. Once someone confirms, every later campaign, review request, and sales follow-up skips them. Marking a customer Do Not Email does the same from your side, and their invoices still go out.
