Common issues and solutions for the marketing module.
Common Issues and Solutions
Campaign Not Sending
Symptoms: Campaign stuck in "Sending" status
Solutions:
| Check | Action |
|-------|--------|
| Recipients | Ensure segment has valid customers |
| Email Addresses | Verify customer emails are valid |
| Template | Confirm template content is complete |
| Scheduling | Check if schedule time has passed |
Low Open Rates
Symptoms: Opens significantly below industry average
Solutions:
| Issue | Fix |
|-------|-----|
| Subject Line | Make it compelling and specific |
| Sender Name | Use recognizable company name |
| Send Time | Test different times of day |
| List Quality | Remove inactive subscribers |
High Bounce Rates
Symptoms: Many emails failing to deliver
Solutions:
| Issue | Fix |
|-------|-----|
| Invalid Emails | Clean customer email database |
| Typos | Review customer email entries |
| Inactive Accounts | Remove dormant email addresses |
Segments Not Matching
Symptoms: Segment shows 0 customers or wrong count
Solutions:
| Check | Action |
|-------|--------|
| Criteria | Review segment conditions |
| Data Quality | Ensure customer records are complete |
| Operator Logic | Verify AND/OR usage is correct |
Template Not Loading
Symptoms: Template content appears blank
Solutions:
| Check | Action |
|-------|--------|
| Save Status | Ensure template was saved |
| Content | Verify content field isn't empty |
| Browser | Try refreshing the page |
Email Delivery Best Practices
To maximize deliverability:
| Practice | Benefit |
|----------|---------|
| Valid Sender | Use a proper business email |
| Clean Lists | Remove invalid addresses regularly |
| Avoid Spam Words | Don't use trigger words in subject |
| Consistent Sending | Maintain regular sending patterns |
| Easy Unsubscribe | Include opt-out option |
Getting Additional Help
If issues persist: